Real estate video tours gain astounding popularity these days. And there’s no wonder it’s much easier to create a high-quality home tour video and send it to everyone willing to rent or buy your house. Moreover, people don’t have to spend much time traveling to see residential properties. But unfortunately, virtual home tours start looking the same, and it’s quite challenging to stand out and attract clients with real estate videography. In this article, we will explore effective tips on how to create a stunning real estate video tour that conveys the vibe of the place.
Top Tips on How to Make a Home Tour Video
Here we collected the best pieces of advice that will help you generate engaging real estate video tours and attract clients. Be creative, monitor the home tour videography market, and generate your unique content.
Prepare the Settings
When you film your home for sale, everything should look perfect. You should make sure every corner is clean and tidy. It’s better to take away all unnecessary items so as not to distract the viewers. Turn all the lights on and open all the curtains, but it’s essential to find the light balance. Natural lighting is the best for creating a consistent video experience. You can also capture outdoor settings but consider taking the video on a sunny day.
Film From Different Angles
You should vary the position of a camera to make the home tour video interesting. Position a tripod in the center of a room to produce a complete tour. You can film from floor to ceiling, from the left to the right corner, using slow motion. It’s better to avoid quick movements and keep a camera steady between your chest and your eye level. Diversify your shots with a full 360-degree pan. You can complement your real estate video with additional components like floor plans, photos, music, and more to stand out and attract clients.
Focus on Unique Features
Every house has its unique features, and you should put them in a good light. Do not show too many shots of one room and too little of another, sticking to the happy medium. You should avoid reflective surfaces and shadows in the video tour. Keep doors wide open to maneuver easily. Zoom in and share fascinating details of your house.
Create a Story
You can tell a story with your real estate tour video by choosing the appropriate editing software. Use an online video splitter to create an engaging video with templates. Do not overwhelm the home tour video with transitions and effects. Make an intro, showcase different aspects of your house, and finalize it with a strong call to action to leave a lasting impression. It’d be great to add background music and captions in the video for additional information.
Make Your Home Tour Interactive
You can try to go beyond an ordinary home tour video and make it interactive. Create interactive virtual tours out of panoramas that are completely controlled by the end user. Viewers can easily spin, look around, and navigate through the tour independently. Another way to make your real estate video tour interactive is to make a 360-degree tour. YouTube users can spin the screen and explore the room. Take advantage of modern technologies to make your home tour video unforgettable.
Incorporate Exterior Shots
The outdoor areas are quite important for your home tour video. They allow you to paint a full picture of the house and charm clients. You should include all elements that are selling points of the home, like tended gardens, lawns, balconies, etc. It’d also be great to incorporate drone footage to showcase the location. Drone content allows you to show off the surrounding focal points.
Final Thoughts
Now you can create a powerful real estate video tour following these simple tips. Consider unique details and lighting, diversify your shots, include outdoor footage, and tell your story interactively. We wish you good luck and hope your home tour video will make a positive impression on viewers and they would like to make a purchase decision.
Photo by Eugene Deshko via Unsplash
